SEO Tutorial
It’s Official: Google’s Algorithm Factors in Site Speed
While rumors have floated around that Google was now considering site speed as one its ranking factors, Google finally christened the rumor with an announcement on its Webmaster Central Blog. They also list tools for helping assist those looking to boost the speed of their sites.
Using site speed in web search ranking
Speeding up websites is [...]
SEO Report Card - Google Grades itself
Google recently revealed an internal SEO Report Card, wherenby it grades its own product pages (whereby Analytics, AdaWords, Product Search, Profile, etc each count as a single product). While it doesn’t reveal anything new, it does reinforce the importance of several on-page factors (ie. Images ALT text and filenames, H1 tags) that some argue are [...]
SEO Keyword Research - Choosing Keywords for SEO
SEO Keyword Research
One of the most important aspects of SEO is the initial research. Many webmasters and marketers spend their time optimizing for keywords that are either virtually unattainable, or return little/no value for the effort put forth. It’s important to know where to invest your time and resources to get the most return from [...]
SEO for Static Websites: Creating/Editing Static Pages for SEO
Due to the time needed to create and edit them, static pages are often the bane of web developers and designers alike. To an SEO professional however, they provide for an easy way to tailor SEO efforts to specific keywords. Here is a guideline for creating new or editing existing static pages for [...]
SEO for Dynamic Pages and Content
Dynamic websites have their obvious advantages. The ability to automate, create, edit, and delete content through a database and server side scripting is a must when dealing with large and constantly updated websites.
Canonical Link Rel vs 301 Redirects: Using Canonical Link Rel tag for SEO purposes
Back in February, Google announced their support of the Canonical Link Rel element, and it was also announced that Yahoo! and MSN would soon follow suit. If you’re not familiar with it, think of the Canonical Link Rel element in terms of a 301 redirect–you can tell the search engines to ‘focus’ (though in this [...]
Optimize On Page SEO Text & Design with CSS
Content Placement and Keyword Density matter.
Content placement is an important part of on-page SEO. It’s good practice for both search engine optimization and reader usability to place your important keywords early in your content. This emphasizes to both your readers and the search engines that these words or phrases are important to the [...]
Matt Cutts: SEO Tips for Bloggers - Place keywords early on page
Matt Cutts admits that placing keywords early on page makes a difference
If you’re already a believer in on-page SEO, it probably won’t come as a surprise that Matt Cutts made the admission that placing keywords early on your page makes a difference. However, there are plenty of SEO professionals out there who claim that factors [...]
Matt Cutts verifies that keywords in URL help
In a recent Q&A, Matt Cutts verified that having a keyword in a URL, does ‘help a little bit.’ Without directly answering the question of whether or not having your keyword early as opposed to later in the URL, he does (in my mind) imply that it does help to have it early in [...]
Recycle and get Free SEO Articles
Recycling In-House copy for SEO articles
Just the other day I realized that I have a plethora of in-house copy I’ve put together for managers, directors, and other team members that can easily be recycled into blog posts and/or SEO articles to link back to my website.
Everyone’s situation is different of course, but it helps to [...]
