SEO Tutorial
Google’s update to Branded Site Links
Last month, in my Google’s Recent Updates: SEO Game Changers post I mentioned that Google now gave extra listings to site for their own brands. I used Magnaflow.com as an example. In this example, Magnaflow gets the first 4 listings. The rest of the organic results consists of 6 listings, the first of which is [...]
Google’s Recent Updates: SEO Game Changers
Over the last year Google has made some changes to its algorithm which really affects organic traffic rankings. Typically Google’s changes are merely a shifting over ranking factors. However, Google’s recent changes have, to a certain extent, changed the rules a bit. Local Search has become more Relevant Local listings now appear more frequently on [...]
It’s Official: Google’s Algorithm Factors in Site Speed
While rumors have floated around that Google was now considering site speed as one its ranking factors, Google finally christened the rumor with an announcement on its Webmaster Central Blog. They also list tools for helping assist those looking to boost the speed of their sites. Using site speed in web search ranking Speeding up [...]
SEO Report Card – Google Grades itself
Google recently revealed an internal SEO Report Card, wherenby it grades its own product pages (whereby Analytics, AdaWords, Product Search, Profile, etc each count as a single product). While it doesn’t reveal anything new, it does reinforce the importance of several on-page factors (ie. Images ALT text and filenames, H1 tags) that some argue are [...]
SEO Keyword Research – Choosing Keywords for SEO
SEO Keyword Research One of the most important aspects of SEO is the initial research. Many webmasters and marketers spend their time optimizing for keywords that are either virtually unattainable, or return little/no value for the effort put forth. It’s important to know where to invest your time and resources to get the most return [...]
SEO for Static Websites: Creating/Editing Static Pages for SEO
Due to the time needed to create and edit them, static pages are often the bane of web developers and designers alike. To an SEO professional however, they provide for an easy way to tailor SEO efforts to specific keywords. Here is a guideline for creating new or editing existing static pages for maximum SEO [...]
SEO for Dynamic Pages and Content
Dynamic websites have their obvious advantages. The ability to automate, create, edit, and delete content through a database and server side scripting is a must when dealing with large and constantly updated websites.
Canonical Link Rel vs 301 Redirects: Using Canonical Link Rel tag for SEO purposes
Back in February, Google announced their support of the Canonical Link Rel element, and it was also announced that Yahoo! and MSN would soon follow suit. If you’re not familiar with it, think of the Canonical Link Rel element in terms of a 301 redirect–you can tell the search engines to ‘focus’ (though in this [...]
Optimize On Page SEO Text & Design with CSS
Content Placement and Keyword Density matter. Content placement is an important part of on-page SEO. It’s good practice for both search engine optimization and reader usability to place your important keywords early in your content. This emphasizes to both your readers and the search engines that these words or phrases are important to the page. [...]
Matt Cutts: SEO Tips for Bloggers – Place keywords early on page
Matt Cutts admits that placing keywords early on page makes a difference If you’re already a believer in on-page SEO, it probably won’t come as a surprise that Matt Cutts made the admission that placing keywords early on your page makes a difference. However, there are plenty of SEO professionals out there who claim that [...]
