Update on Tracking JavaScript Redirects
In a previous post (Track Redirects in Analytics), I gave a couple of examples on how you can track redirects using Google Analytics. One of these methods was to implement a JavaScript redirect after you run your Google Analytics tracking JavaScript. This way the redirect runs after the page has tracked a visit (and the visit will show up in your Content section in Analytics).
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Blogs/Articles for 2009-06-17
Blogs/Articles for 2009-06-17
- PPC / SEM Analytics: 5 Actionable Tips To Improve ROI – Avinash Kaushik
- Matt Cutts: Watch my site review session from Google I/O
- Online Copywriting Advice – SEOChat
- Google Webmaster Blog: Best practices for Product Search
- Matt Cutts: PageRank sculpting
- New Dashboard in Google’s Local Business Center Extends Your Analytics – WebShare
SEO for Static Websites: Creating/Editing Static Pages for SEO
Due to the time needed to create and edit them, static pages are often the bane of web developers and designers alike. To an SEO professional however, they provide for an easy way to tailor SEO efforts to specific keywords. Here is a guideline for creating new or editing existing static pages for maximum SEO effect. As you go through these, keep in mind that the end goal is to provide useful content to your visitors, so none of these steps should be carried to the point of making your website less useful to your visitors (ie keyword stuffing, giving your URLs ridiculously long file names, etc).
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Using Google Analytics to Track Email Address Signups
If your website has an email sign up form you can use Google Analytics to keep track of which email addresses are signing up. Simply use the parameter you are using to pass the email address as the query parameter in your Analytics Site search setup (go to Profile Settings and click Edit Profile on the profile you want to add this to).
Use parameter you pass on the email address sign up as your Site Search parameter
SEO for Dynamic Pages and Content
Dynamic websites have their obvious advantages. The ability to automate, create, edit, and delete content through a database and server side scripting is a must when dealing with large and constantly updated websites.
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Canonical Link Rel vs 301 Redirects: Using Canonical Link Rel tag for SEO purposes
Back in February, Google announced their support of the Canonical Link Rel element, and it was also announced that Yahoo! and MSN would soon follow suit. If you’re not familiar with it, think of the Canonical Link Rel element in terms of a 301 redirect–you can tell the search engines to ‘focus’ (though in this case, there’s no redirect) on a page you specify. It is placed within the head tags of a web page, and is a great remedy for the duplicate content stigma.
Essentially it looks like this:
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Act on Extremely Relevant Data with Advanced Segments
I recently wrote another guest post on the Bronto (an email marketing service provider) blog. This one relates to using Custom Segments to better track your email marketing campaigns. The entire post can be read here: Act on Extremely Relevant Data with Advanced Segments
Testing report discrepancies with Google Analytics (Advanced Segments)
So I ran into a brain-racking situation with my employer the other day. A certain 3rd party advertiser is linking to one of our websites from several places on their all-flash website (and not for free mind you). In an effort to gauge the utility of these links, I’ve been perusing through both Google Analytics (to measure the number of visits from the advertiser’s website) and the admin the advertiser provides us (which tells us the number of times people have clicked on our links).
Blogs/Articles for 2009-05-05
Blogs/Articles for 2009-05-05
- The Changing Face of SEO – Duct Tape Marketing
- Back to Basics: An easy way to spot quality traffic – Google Analytics Blog
- Survey says… – Google Webmaster Central Blog
- Guest Post – Creating an Image Rotator – Soh Tanaka
- Don’t Forget About Us, The Web Directories – Search Engine Land
- Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition – Occam’s Razor
- I Could Be Wrong, But I Think Your Torch Just Smoked a Prophet. – AdRants
Google Analytics: Using Regular Expressions to Segment Data (Guest Post)
I just wrote another best practices tutorial as a guest blogger on the Bronto Blog. This one pertains to using regular expressions to better filter email send campaign data in Google Analytics.
You can read the entire article here: Google Analytics: Using Regular Expressions to Jump Onto More Data!