Yes, you certainly can. There is now a 2nd filter fir dimension filtering. This didn’t exist when I wrote this post but it’s there now. So on my 2nd image, where you see the word “Search Terms” selected as the Dimension, there is now a 2nd Dimensions filter to the right, where you can select “Source,” and view the source for each email address.

Thanks for the useful info. I’d like to do this but one step further – is it possible to track where the signups came from? For example, did the user sign up coming from an Adwords ad, organic search, or one of my marketing emails?

Thanks!
John

Thank you for the compliments! The only thing that comes to mind is tagging the emails separately. I don’t see an efficient way of doing this is you are manually emailing a group of people. However, if you are using an email service provider, there should be an option to add dynamic values.

If this is the case, you can use the email address as the campaign name. So for example, let’s say you are using Bronto as your email service provider, and the dynamic value they use to pull an email address is ##EmailAddress##. Furthermore, let’s say one of your recipients has the email address of johndoe@gmail.com.

When you tag your links in Bronto, you will tag them with the following tracking query;

…utm_source=Bronto&utm_medium=email&&utm_campaign=##EmailAddress##

In the example of John Doe, the query string on the link displayed on his end will look like;

…utm_source=Bronto&utm_medium=email&&utm_campaign=johndoe@gmail.com

From here you can do a certain level of cross-referencing between campaigns (email addresses), and goal conversions. You can also use advanced segments to pull really detailed information (though you will be limited to one email address at a time, or some other value like ‘gmail.com’)

If I can think of better ways of pulling this information, I will let you know! I hope this helps.

This is awesome! I was having such a hard time figuring out a way to track email addresses on google analytics. But now I have a different question. If I were to send a google tagged URL to a lot of people through email. Is GA capable of tracking which email address clicked on the URL and ultimately reach the end of a goal or conversion?

I know how to setup goals/funnels. But I am having difficulty tracking which person clicked the URL and which haven’t.

Awesome website btw

Thank you for the great question. No, you’re not missing anything. Indeed, if you have access to whatever database your emails are importing into, you can get the email addresses from there. But keep in mind that not everyone who uses Google Analytics is a website owner. Someone in the company marketing department doesn’t necessarily have access to whatever database these email addresses are being hosted on. This would give them a certain amount of access to this data.

Also, even for people who do have access to the DB where emails are hosted, this tweak gives you the ability to look at the same information within Google Analytics (as opposed to logging in to different systems). Also, you would have some added metrics through the Site Search section (ie Time after search, E-commerce conversions for “searchers” vs. non-”searchers,” etc.). So you can measure their behavior and compare it to those who don’t sign up.

Once again, thanks for the great question.