Google Analytics How-To
Using Site Search & Top Landing Pages to Increase AdWords ROI
I recently came across another way to use Google Analytics and your own internal site search (if your website has one) to increase AdWords ROI. By checking the top landing pages from AdWords campaigns, then seeing what users search for on your internal site search, you can get a better idea of how to further [...]
Increase AdWords ROI – Segmenting for Geography
Anyone who’s dealt extensively with Google AdWords knows that it’s ease in setting up and quick optimizations at some point turn into a difficult tasks of finding a way to increase ROI. At some point, after you’ve painstakingly filtered out low-converting keywords, increased your quality score, optimized your copy, etc. the low hanging fruit is [...]
Calculate AdWords ROI with Ad Slot Position Segments
Google AdWords provides a “quick and easy” way to get visitors to your site. Setting up campaigns are fairly easy and the learning curve is small. But maximizing your ad spend takes time, patience, and planning. One of the often-overlooked methods for measuring optimal AdWords campaign success is seeing which Ad Slots tend to be [...]
Google Annotations: Track SEO & Marketing Initiatives
Google recently added the ability to add annotations to Analytics. What this means is that you can now correlate trends with campaign implementations in Google Analytics (as opposed to having to cross-reference your trends in Analytics with whatever source you typically use to keep track of these changes). What’s more is you can also share [...]
Spring Cleaning for those Analytics Profiles!
The ability to have multiple profiles in Analytics is extremely convenient. You can flip back and forth without having to switch accounts. And the ability to create duplicate profiles for the same domain name, gives you the option of viewing a site profile with a specific filter (for example; seeing only traffic that resulted from [...]
Website Alerts with Google Analytics Intelligence
Anyone who logs into Google Analytics frequently knows that Google’s been adding one new beta feature after another. One of these recent additions has really made life easier for keeping track of website metrics and catching potential problems right away. Setting up Alerts with Intelligence Intelligence allows you to set up custom daily, weekly, or [...]
Difference between Revenue & Product Revenue – Avoid Confusion
When working in a fast-paced environment where different reports are needed, one of the common ‘discrepancies’ occur when Total Revenue and Product Revenue are used interchangeably. The differences is simple (tax and shipping is included in Total Revenue, but not in Product Revenue). As trivial as this seems, this can cause a lot of confusion [...]
Google Ad Groups Data Gathering Made Tolerable with Custom Reporting
For the most part, Google Analytics tracks Google AdWords data (big surprise!). However, there is one odd quirk about the manner Analytics reports AdWords data—you can only view metrics for an Ad Groups within their respective campaign. In other words, when Lumberg wants metrics like revenue and bounce rates for every AdWords AdGroup, you have [...]
Use Email Reporting to Save time with Google Analytics
Why Email Reports? You can avoid the time involved in logging into Analytics (this is especially useful when checking metrics for multiple profiles/accounts). You can add multiple recipients for these reports (this is especially useful when having to send to a high number of recipients). Last but not least, you will save even more time if your [...]
Update on Tracking JavaScript Redirects
In a previous post (Track Redirects in Analytics), I gave a couple of examples on how you can track redirects using Google Analytics. One of these methods was to implement a JavaScript redirect after you run your Google Analytics tracking JavaScript. This way the redirect runs after the page has tracked a visit (and the [...]
