Author Archive
Spring Cleaning for those Analytics Profiles!
The ability to have multiple profiles in Analytics is extremely convenient. You can flip back and forth without having to switch accounts. And the ability to create duplicate profiles for the same domain name, gives you the option of viewing a site profile with a specific filter (for example; seeing only traffic that resulted from [...]
SEO Spy Tools – 6 SEO Spy Tools to Research your Competitors
SEO Spy Tools SpyFU SEO Spy Glass Google Search Operators Yahoo! Site Explorer Google Ad Planner Google Trends for Websites Site Analytics Compete In a previous post, SEO Keyword Research – Choosing Keywords for SEO, I mentioned the ability to spy on your competitors for SEO ideas. I’d like to expand on that in this [...]
Website Alerts with Google Analytics Intelligence
Anyone who logs into Google Analytics frequently knows that Google’s been adding one new beta feature after another. One of these recent additions has really made life easier for keeping track of website metrics and catching potential problems right away. Setting up Alerts with Intelligence Intelligence allows you to set up custom daily, weekly, or [...]
SEO Keyword Research – Choosing Keywords for SEO
SEO Keyword Research One of the most important aspects of SEO is the initial research. Many webmasters and marketers spend their time optimizing for keywords that are either virtually unattainable, or return little/no value for the effort put forth. It’s important to know where to invest your time and resources to get the most return [...]
Difference between Revenue & Product Revenue – Avoid Confusion
When working in a fast-paced environment where different reports are needed, one of the common ‘discrepancies’ occur when Total Revenue and Product Revenue are used interchangeably. The differences is simple (tax and shipping is included in Total Revenue, but not in Product Revenue). As trivial as this seems, this can cause a lot of confusion [...]
Blogs/Articles for 2009-10-12
Blogs/Articles for 2009-10-12 Search in the New Economy – ClickZ Experts Why SEO Training Should Be An Organizational Imperative – Search Engine Land Learn more about robots.txt – Matt Cutts Reunifying duplicate content on your website – Google Webmaster Central Blog A proposal for making AJAX crawlable – Google Webmaster Central Blog The 6/90 Rule [...]
Blogs/Articles for 2009-10-06
Blogs/Articles for 2009-10-06 Can Google Stay on Top of the Web? – Business Week Canonical Tag 2.0: Google To Add Cross Domain Support – Search Engine Land Google Sandbox Effect – SEO Chat Appraising Your Investment in Enterprise Web Analytics – Google Analytics Blog New parameter handling tool helps with duplicate content issues – Google [...]
Google Ad Groups Data Gathering Made Tolerable with Custom Reporting
For the most part, Google Analytics tracks Google AdWords data (big surprise!). However, there is one odd quirk about the manner Analytics reports AdWords data—you can only view metrics for an Ad Groups within their respective campaign. In other words, when Lumberg wants metrics like revenue and bounce rates for every AdWords AdGroup, you have [...]
Use Email Reporting to Save time with Google Analytics
Why Email Reports? You can avoid the time involved in logging into Analytics (this is especially useful when checking metrics for multiple profiles/accounts). You can add multiple recipients for these reports (this is especially useful when having to send to a high number of recipients). Last but not least, you will save even more time if your [...]
Update on Tracking JavaScript Redirects
In a previous post (Track Redirects in Analytics), I gave a couple of examples on how you can track redirects using Google Analytics. One of these methods was to implement a JavaScript redirect after you run your Google Analytics tracking JavaScript. This way the redirect runs after the page has tracked a visit (and the [...]
