Author Archive
Blogs/Articles for 2009-10-12
Blogs/Articles for 2009-10-12 Search in the New Economy – ClickZ Experts Why SEO Training Should Be An Organizational Imperative – Search Engine Land Learn more about robots.txt – Matt Cutts Reunifying duplicate content on your website – Google Webmaster Central Blog A proposal for making AJAX crawlable – Google Webmaster Central Blog The 6/90 Rule [...]
Blogs/Articles for 2009-10-06
Blogs/Articles for 2009-10-06 Can Google Stay on Top of the Web? – Business Week Canonical Tag 2.0: Google To Add Cross Domain Support – Search Engine Land Google Sandbox Effect – SEO Chat Appraising Your Investment in Enterprise Web Analytics – Google Analytics Blog New parameter handling tool helps with duplicate content issues – Google [...]
Google Ad Groups Data Gathering Made Tolerable with Custom Reporting
For the most part, Google Analytics tracks Google AdWords data (big surprise!). However, there is one odd quirk about the manner Analytics reports AdWords data—you can only view metrics for an Ad Groups within their respective campaign. In other words, when Lumberg wants metrics like revenue and bounce rates for every AdWords AdGroup, you have [...]
Use Email Reporting to Save time with Google Analytics
Why Email Reports? You can avoid the time involved in logging into Analytics (this is especially useful when checking metrics for multiple profiles/accounts). You can add multiple recipients for these reports (this is especially useful when having to send to a high number of recipients). Last but not least, you will save even more time if your [...]
Update on Tracking JavaScript Redirects
In a previous post (Track Redirects in Analytics), I gave a couple of examples on how you can track redirects using Google Analytics. One of these methods was to implement a JavaScript redirect after you run your Google Analytics tracking JavaScript. This way the redirect runs after the page has tracked a visit (and the [...]
Blogs/Articles for 2009-06-17
Blogs/Articles for 2009-06-17 PPC / SEM Analytics: 5 Actionable Tips To Improve ROI – Avinash Kaushik Matt Cutts: Watch my site review session from Google I/O Online Copywriting Advice – SEOChat Google Webmaster Blog: Best practices for Product Search Matt Cutts: PageRank sculpting New Dashboard in Google’s Local Business Center Extends Your Analytics – WebShare
SEO for Static Websites: Creating/Editing Static Pages for SEO
Due to the time needed to create and edit them, static pages are often the bane of web developers and designers alike. To an SEO professional however, they provide for an easy way to tailor SEO efforts to specific keywords. Here is a guideline for creating new or editing existing static pages for maximum SEO [...]
Using Google Analytics to Track Email Address Signups
If your website has an email sign up form you can use Google Analytics to keep track of which email addresses are signing up. Simply use the parameter you are using to pass the email address as the query parameter in your Analytics Site search setup (go to Profile Settings and click Edit Profile on [...]
SEO for Dynamic Pages and Content
Dynamic websites have their obvious advantages. The ability to automate, create, edit, and delete content through a database and server side scripting is a must when dealing with large and constantly updated websites.
Canonical Link Rel vs 301 Redirects: Using Canonical Link Rel tag for SEO purposes
Back in February, Google announced their support of the Canonical Link Rel element, and it was also announced that Yahoo! and MSN would soon follow suit. If you’re not familiar with it, think of the Canonical Link Rel element in terms of a 301 redirect–you can tell the search engines to ‘focus’ (though in this [...]
