Author Archive
Some Great SEO Links
Every once in awhile you run into some SEO-related content you just want to share. Microsoft Excel for SEOs – Whether you’re a freelance or office monkey SEO (or like me, both), you really need to be on top of your excel game and avoid as much manual data entry and copy-pasting as possible. After [...]
Website 101: The Essentials of Website Creation
It’s been awhile since I’ve written anything. I’ve been busy with several projects, one of which is a short Kindle book I published through Kindle Direct. The book is meant as a guide for those who’d like to build a website but aren’t sure where to start and those with a website and no idea [...]
Google’s update to Branded Site Links
Last month, in my Google’s Recent Updates: SEO Game Changers post I mentioned that Google now gave extra listings to site for their own brands. I used Magnaflow.com as an example. In this example, Magnaflow gets the first 4 listings. The rest of the organic results consists of 6 listings, the first of which is [...]
Google’s Recent Updates: SEO Game Changers
Over the last year Google has made some changes to its algorithm which really affects organic traffic rankings. Typically Google’s changes are merely a shifting over ranking factors. However, Google’s recent changes have, to a certain extent, changed the rules a bit. Local Search has become more Relevant Local listings now appear more frequently on [...]
Using Site Search & Top Landing Pages to Increase AdWords ROI
I recently came across another way to use Google Analytics and your own internal site search (if your website has one) to increase AdWords ROI. By checking the top landing pages from AdWords campaigns, then seeing what users search for on your internal site search, you can get a better idea of how to further [...]
Increase AdWords ROI – Segmenting for Geography
Anyone who’s dealt extensively with Google AdWords knows that it’s ease in setting up and quick optimizations at some point turn into a difficult tasks of finding a way to increase ROI. At some point, after you’ve painstakingly filtered out low-converting keywords, increased your quality score, optimized your copy, etc. the low hanging fruit is [...]
Calculate AdWords ROI with Ad Slot Position Segments
Google AdWords provides a “quick and easy” way to get visitors to your site. Setting up campaigns are fairly easy and the learning curve is small. But maximizing your ad spend takes time, patience, and planning. One of the often-overlooked methods for measuring optimal AdWords campaign success is seeing which Ad Slots tend to be [...]
It’s Official: Google’s Algorithm Factors in Site Speed
While rumors have floated around that Google was now considering site speed as one its ranking factors, Google finally christened the rumor with an announcement on its Webmaster Central Blog. They also list tools for helping assist those looking to boost the speed of their sites. Using site speed in web search ranking Speeding up [...]
Google Annotations: Track SEO & Marketing Initiatives
Google recently added the ability to add annotations to Analytics. What this means is that you can now correlate trends with campaign implementations in Google Analytics (as opposed to having to cross-reference your trends in Analytics with whatever source you typically use to keep track of these changes). What’s more is you can also share [...]
SEO Report Card – Google Grades itself
Google recently revealed an internal SEO Report Card, wherenby it grades its own product pages (whereby Analytics, AdaWords, Product Search, Profile, etc each count as a single product). While it doesn’t reveal anything new, it does reinforce the importance of several on-page factors (ie. Images ALT text and filenames, H1 tags) that some argue are [...]
