Author Archive
Calculate AdWords ROI with Ad Slot Position Segments
Google AdWords provides a “quick and easy” way to get visitors to your site. Setting up campaigns are fairly easy and the learning curve is small. But maximizing your ad spend takes time, patience, and planning. One of the often-overlooked methods for measuring optimal AdWords campaign success is seeing which Ad Slots tend [...]
It’s Official: Google’s Algorithm Factors in Site Speed
While rumors have floated around that Google was now considering site speed as one its ranking factors, Google finally christened the rumor with an announcement on its Webmaster Central Blog. They also list tools for helping assist those looking to boost the speed of their sites.
Using site speed in web search ranking
Speeding up websites is [...]
Google Annotations: Track SEO & Marketing Initiatives
Google recently added the ability to annotations to Analytics. What this means is that you can now correlate trends with campaign implementations in Google Analytics (as opposed to having to cross-reference your trends in Analytics with whatever source yo typically use to keep track of these changes). What’s more is you can also share these [...]
SEO Report Card - Google Grades itself
Google recently revealed an internal SEO Report Card, wherenby it grades its own product pages (whereby Analytics, AdaWords, Product Search, Profile, etc each count as a single product). While it doesn’t reveal anything new, it does reinforce the importance of several on-page factors (ie. Images ALT text and filenames, H1 tags) that some argue are [...]
SEO/Marketing Blogs/Articles for 2010-03-08
SEO/Marketing Blogs/Articles for 2010-03-08
Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test (Wonkish) - Occam’s Razor by Avinash Kaushik
Google Wrap Up: Above the Fold; Gesture Search - Marketing Vox
Don’t Be Afraid of Negative Reviews - Marketing Vox
Social Networking SEO Tips and Techniques - SEO Chat
Keyword Difficulty vs. Size of Domain - SEO [...]
Spring Cleaning for those Analytics Profiles!
The ability to have multiple profiles in Analytics is extremely convenient. You can flip back and forth without having to switch accounts. And the ability to create duplicate profiles for the same domain name, gives you the option of viewing a site profile with a specific filter (for example; seeing only traffic that resulted from [...]
6 SEO/Web Spy Tools to Research your Competitors
In a previous post, SEO Keyword Research - Choosing Keywords for SEO, I mentioned the ability to spy on your competitors for SEO ideas. I’d like to expand on that in this post. Below is a list of free tools that will give you insight into a competitor’s SEO status. Seeing which keywords your competitors [...]
Website Alerts with Google Analytics Intelligence
Anyone who logs into Google Analytics frequently knows that Google’s been adding one new beta feature after another. One of these recent additions has really made life easier for keeping track of website metrics and catching potential problems right away.
Setting up Alerts with Intelligence
Intelligence allows you to set up custom daily, weekly, or monthly [...]
SEO Keyword Research - Choosing Keywords for SEO
SEO Keyword Research
One of the most important aspects of SEO is the initial research. Many webmasters and marketers spend their time optimizing for keywords that are either virtually unattainable, or return little/no value for the effort put forth. It’s important to know where to invest your time and resources to get the most return from [...]
Difference between Revenue & Product Revenue - Avoid Confusion
When working in a fast-paced environment where different reports are needed, one of the common ‘discrepancies’ occur when Total Revenue and Product Revenue are used interchangeably. The differences is simple (tax and shipping is included in Total Revenue, but not in Product Revenue). As trivial as this seems, this can cause a lot of confusion [...]
