Archive for April, 2009

Google Analytics: Using Regular Expressions to Segment Data (Guest Post)

I just wrote another best practices tutorial as a guest blogger on the Bronto Blog. This one pertains to using regular expressions to better filter email send campaign data in Google Analytics.
You can read the entire article here: Google Analytics: Using Regular Expressions to Jump Onto More Data!

Hootsuite Product Review: Hootsuite helps mitigate your Twitter addiction

I jumped onto the Twitter bandwagon fairly recently and like many others, have found it addicting. In looking for ways to pass on useful articles and blog posts I run into without cutting into my productivity, I ran into Hoostuite. I’ve been using HootSuite for about a week now and I continue to find it [...]

Blogs/Articles for 2009-04-20

Blogs/Articles for 2009-04-20

Showing Off “The Innovation Machine” At Google - Search Engine Land
Back to Basics: Pressing the right buttons - Google Analytics Blog
Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors. - Occam’s Razor
Fancy Thumbnail Hover Effect w/ jQuery
PR Goes Multichannel - Click Z
Can High IQ Make You Rich? - Live Science

Track outbound links and file downloads with Google Analytics

Track outbound links and file downloads with Google Analytics
One of those not-so-obvious features of Google Analytics is its ability to track outbound links and file downloads. This feature isn’t available by default, because Google Analytics tracks links by way of the tracking script you paste. So when users click from one page to the other [...]

Blogs/Articles for 2009-04-15

Blogs/Articles for 2009-04-15

An upcoming change to Google.com search referrals; Google Analytics unaffected - Google Analytics Blog
Using Site Search Features in Creative Ways - Google Analytics Blog
Is Self-Centered Web Copy Hurting Your Websites? - Web Designer Depot
Keyword Research Essentials Part 2: How to Select the Right Keywords - Site Point
Avoiding a Collision Between Twitter Analytics and [...]

Email Marketing and Google Analytics (Guest Post)

I recently wrote a best practices tutorial on properly tracking email marketing campaigns with Google Analytics. This is now posted on Bronto (our email marketing service provider) as a guest post. You can read the entire article here:

Email Marketing and Google Analytics: Add Power, Save Time

Blogs/Articles for 2009-04-10

Blogs/Articles for 2009-04-10

How Google’s Rankings Algorithm Has Changed Over Time - SEO Column
Online Optimization, Like Parenting, Never Ends - Click Z
Facebook Reaches 200 Million Users - E-Marketer

Optimize On Page SEO Text & Design with CSS

Content Placement and Keyword Density matter.
Content placement is an important part of on-page SEO. It’s good practice for both search engine optimization and reader usability to place your important keywords early in your content. This emphasizes to both your readers and the search engines that these words or phrases are important to the [...]

Matt Cutts: SEO Tips for Bloggers - Place keywords early on page

Matt Cutts admits that placing keywords early on page makes a difference
If you’re already a believer in on-page SEO, it probably won’t come as a surprise that Matt Cutts made the admission that placing keywords early on your page makes a difference.  However, there are plenty of SEO professionals out there who claim that factors [...]