Archive for November, 2008

Better Data Filtering with Advanced Segments

One of the main drawbacks of Google Analytics has been its inability to deeply cross-reference data. But thanks to the newly added Advanced Segments feature, that’s no longer a problem! Here is a perfect example of an old limitation now overcome.
The old limitations of Google Analytics
In the pre-Advanced Segment days of Google Analytics, you [...]

Installing Google Analytics - How to Install Google Analytics

Installing Google Analytics is extremely simple.

1- Create a Google account if you don’t already have one.
2-Visit the Google Analytics website, click the Sign Up Now button, and follow the easy sign up process
3-Copy paste the code you are given, just above the closing body tag on all of your webpages (meaning your [...]

SEO News & Chat - SEO Blog Sites, Forums, RSS Feeds and More

SEO Blogs
Matt Cutts – The famed Google engineer’s own blog.
Search Engine News - A great way to keep up with the latest trends in the industry.
Search Engine Watch - a great sources of constantly updated articles
Site Pro News – An excellent free source of SEO articles.
SEO Chat – a large resource [...]

Google Analytics - Save time with Regular Expressions

Using the Content section in Google Analytics
Google Analytics makes gathering data for individual pages rather simple. Simply click the Content link on the right navigation, then click Top Content. You’ll be treated to all of your site’s pages, in descending order of the traffic they receive.
This is great if you simply want to know how [...]

What SEO is and isn’t - SEO Explained

Search Engine Optimization, as defined by Wikipedia, is “the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords.” (Wiki 1). This is accomplished by optimizing your website to best take advantage of the weighting factors (namely the content [...]

SEO Links - SEO Software, Tools, and SEO Link Building

Google Search-Based Keyword Tool - Provides keyword ideas based on Google search queries, based on your website’s pages.
Google Tools
AdWords Keyword Tool - Use the Keyword Tool to get new keyword ideas.
Google Insight - Compare search volume patterns across specific regions, categories, and time frames.
Google Sets - Automatically create sets of items from a [...]

An Inbound Links Case Study - Google Bombing

Google Bombing is a technique which takes full advantage of Google’s link policy. Knowing that more links pointing to a page increases that page’s rankings for the words and phrases found on the pages with these links, others, outside of the for-profit world have used this technique for other motives, often political.
Perhaps the most well-known [...]

SEOracle.com - An Introduction

by Chris Casarez
My SEO experience began with www.mediamoogle.com, a watchdog website I created to inform prospective Pre-Paid Legal (a multi-level marketing company) associates on the pros and cons of the ‘opportunity.’
Applying what I had learned from reading SiteProNews articles every chance I got, the site was ranked 2nd for the phrase Pre-Paid Legal within [...]