6 SEO/Web Spy Tools to Research your Competitors
In a previous post, SEO Keyword Research - Choosing Keywords for SEO, I mentioned the ability to spy on your competitors for SEO ideas. I’d like to expand on that in this post. Below is a list of free tools that will give you insight into a competitor’s SEO status. Seeing which keywords your competitors are ranking or bidding on may give you a few ideas for your own campaign. These tools should help you make more informed decisions regarding your search engine marketing campaigns. Not being first in the game isn’t always a bad thing. You can skip the growing pains and trial and error of the first comers and put all your time and resources into proven methods. Seeing which other sites are being visited by visitors to your website (as well as your competitor’s) can provide expanded knowledge on who your competitors are.
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Website Alerts with Google Analytics Intelligence
Anyone who logs into Google Analytics frequently knows that Google’s been adding one new beta feature after another. One of these recent additions has really made life easier for keeping track of website metrics and catching potential problems right away.
Setting up Alerts with Intelligence
Intelligence allows you to set up custom daily, weekly, or monthly alerts which can be emailed to you. This saves you from having to log in to see these metrics (the more profiles you manage, the more grateful you’ll be for this). In the example below, I am creating an alert so that will send me an email if a day’s worth revenue falls below a certain point (Intelligence allows you to choose exact numbers of percentages).
SEO Keyword Research - Choosing Keywords for SEO
SEO Keyword Research
One of the most important aspects of SEO is the initial research. Many webmasters and marketers spend their time optimizing for keywords that are either virtually unattainable, or return little/no value for the effort put forth. It’s important to know where to invest your time and resources to get the most return from your investment. Like the old adage says; work smarter, not harder. So here are 5 Steps for choosing the right keywords. They will apply slightly differently based on your situation (ie. whether it’s your own website, a client’s, or an employer’s), so use the portions that work for your situation.
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Difference between Revenue & Product Revenue - Avoid Confusion
When working in a fast-paced environment where different reports are needed, one of the common ‘discrepancies’ occur when Total Revenue and Product Revenue are used interchangeably. The differences is simple (tax and shipping is included in Total Revenue, but not in Product Revenue). As trivial as this seems, this can cause a lot of confusion when dealing with multiple reports for multiple departments.
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Blogs/Articles for 2009-10-12
Blogs/Articles for 2009-10-12
- Search in the New Economy - ClickZ Experts
- Why SEO Training Should Be An Organizational Imperative - Search Engine Land
- Learn more about robots.txt - Matt Cutts
- Reunifying duplicate content on your website - Google Webmaster Central Blog
- A proposal for making AJAX crawlable - Google Webmaster Central Blog
- The 6/90 Rule Part 2: Best Uses For The AdWords Keyword Report - Search Engine Land
- Google Custom Maps: A Goldmine For Local Businesses - Search Engine Land
- Web Analytics Success Measurement For Government Websites - Occam’s Razor by Avinash Kaushik
- Car Makers Get Restless About Ad Campaigns - WSJ
Blogs/Articles for 2009-10-06
Blogs/Articles for 2009-10-06
- Can Google Stay on Top of the Web? – Business Week
- Canonical Tag 2.0: Google To Add Cross Domain Support - Search Engine Land
- Google Sandbox Effect – SEO Chat
- Appraising Your Investment in Enterprise Web Analytics – Google Analytics Blog
- New parameter handling tool helps with duplicate content issues – Google Webmaster Central
- Page Rank Optimization – SEO Chat
- Page Rank Sculpting – SEO Chat
Google Ad Groups Data Gathering Made Tolerable with Custom Reporting
For the most part, Google Analytics tracks Google AdWords data (big surprise!). However, there is one odd quirk about the manner Analytics reports AdWords data—you can only view metrics for an Ad Groups within their respective campaign. In other words, when Lumberg wants metrics like revenue and bounce rates for every AdWords AdGroup, you have to dive into every AdWords Campaign and grab the data for the AdGroups within that Campaign.
This is fine if all of your Ad Groups fall into the same Campaign. But if you’re running a large e-commerce site, chances are you’ve got numerous Campaigns, and numerous Ad Groups within those campaigns
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Use Email Reporting to Save time with Google Analytics
Why Email Reports?
You can avoid the time involved in logging into Analytics (this is especially useful when checking metrics for multiple profiles/accounts). You can add multiple recipients for these reports (this is especially useful when having to send to a high number of recipients). Last but not least, you will save even more time if your internet connection (or Google’s servers) happen to be slow when you are pulling these reports.
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Update on Tracking JavaScript Redirects
In a previous post (Track Redirects in Analytics), I gave a couple of examples on how you can track redirects using Google Analytics. One of these methods was to implement a JavaScript redirect after you run your Google Analytics tracking JavaScript. This way the redirect runs after the page has tracked a visit (and the visit will show up in your Content section in Analytics).
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Blogs/Articles for 2009-06-17
Blogs/Articles for 2009-06-17
- PPC / SEM Analytics: 5 Actionable Tips To Improve ROI - Avinash Kaushik
- Matt Cutts: Watch my site review session from Google I/O
- Online Copywriting Advice - SEOChat
- Google Webmaster Blog: Best practices for Product Search
- Matt Cutts: PageRank sculpting
- New Dashboard in Google’s Local Business Center Extends Your Analytics - WebShare